Why the iPad Dominates the Tablet Market

notion ink adam

| Jul 12th, 2010 | by Editor

We need our cars to drive to work, we need our cell phones to stay connected with loved ones, co-workers, etc., and we the need the iPad to, well…what exactly do we need it for? The answer is nothing. Well one could argue that we theoretically don’t need cars to get to work (public transportation) and that we don’t need to use phones to communicate, these things dominate because they produce the best results compared to alternative methods (when is the last time you knew someone who communicated by letter and instead of phone?).

With over 3 million units sold, the apple iPad is a hit. The reason for this is multi-fold, but it’s primarily branding. The name “Apple” carries big weight across the universe. What is the iPad really, besides an extraneous computer screen one navigates by touch instead of by mouse? The iPad, and all Apple products, are successful because of what psychologists call the “bandwagon effect.” When a service or product is touted in the media, by peers, family, or co-workers as desirable, one tends to jump on the bandwagon and purchase the product themselves. In a world where social connectivity spawns across continents, Apple’s most precious asset is its name, not its hardware. Because of this, the specs of the Notion Ink Adam are erroneous. Unless Adam’s marketing team can somehow scrap up even a blimp on the media’s radar, it won’t sell.

Adam’s website touts it as vigorously as possible, saying: “It's not a tablet or a book reader. It's a new species, and we call it ADAM. The First." Unfortunately, though, all Adam will turn out to be is the first in a long line of ipad replicas that fade into obscurity if it doesn't boost its marketing power.

Why the iPad Dominates the Tablet Market

notion ink adam

Related Questions